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Sport and fashion at the Australian Open
It is vital in the modern game that players establish their own advantage in any way possible. I watch with interest the buzz of the Williams sisters' style,[link widoczny dla zalogowanych], The confidence they exude as they enter the court with a visual description of the lioness about to take its prey. a new good "i do not give a damn" feeling exudes from every seam "I will wear things i like, How I like it and just watch me,
Serena Williams never ceases to cause a stir (EPA/Jason Szenes)
Like a belligerent adolescent who argues when a parent says "you are not going out wearing that, Their attitude screams "Try and stop me, The scene in a timely manner becomes confrontational; Serena and Venus will likely be provocateurs.
Sam Stosur opts for a more traditional style (AAP Image/Paul callier)
the roll-out of tennis fashion has become a force to be reckoned with as part of the psychological edge a player exploits.
discussions of fashion choice centre almost solely on the female athletes of this premium sport. Rarely do their male counterparts garner the same level of public or media interest to get their sartorial decisions. may it be dinner party conversation starters or social media channels, The public is among the most commentator as discourse flourishes on what they like and dislike.
That is most likely the overt sensuality of Caroline Wozniacki, Ana Ivanovic and nancy Sharapova, The independent style of the Williams sisters or the actual interpretations of Sam Stosur and Li Na.
present-day's trends in tennis fashion are perpetuated by the influence of media and sponsorship. It's a sponsor's dream as the media congregate to capture the second a female tennis player walks onto the court. The more attention seeking, Outlandish and visually not very easy her outfit the better, Because their logos will be beamed globally onto a television screen or front page newspaper near you.
The growth of visual imagery that constitutes modern media means the days of allwhite, careful garb no longer have resonance. To gain appreciable attention outfits need to be bold with a healthy dose of daring.
Maria Sharapova might not have defended her US Open title in 2007, But she won the hearts and souls of her sponsors as her Nike dress set with 600 Swarovski crystals, Inspired by the new york skyline, Was showcased by outlets globally.
karen Sharapova in Swarovskiadorned Nike. (EPA/John gary. Mabanglo)
Tennis has always been at the forefront of provocative fashion. As the sport rose in interest in in the 1800s women wore long white dresses, Mimicking the fashions through the day. Bustles and petticoats were normative on the courts. In Patricia Campbell Warner's book When girls came out to play: The birth of yankee sportwear, Former player Violet Sutton reminisced about seasoned tennis in the early 1900s:
"It's a wonder you can easliy move at all. Do you'd like to learn what we wore? a good undershirt, pair of drawers, Two petticoats,[link widoczny dla zalogowanych], vivid white linen corset cover, Duck material, Shirtwaist, Long white silk hose and a floppy hat. We were drenched when we finished a match,
Allwhite clothing was conventional as a rule in tennis fashion, Born out of functionality and a direct response to being the best colour to avoid visual sweat marks. Allwhite attire became a symbol of the fineness of tennis as a society sport.
famously,[link widoczny dla zalogowanych], reality has reigned over protocol. Skirts have been shortened, Petticoats shed and lighter in taste fabrics adopted. As these adaptations was embraced,[link widoczny dla zalogowanych], They developed a stir not unlike what we see today. at 1919, Suzanne Lenglen won Wimbledon in a kneelength dress with threequarter fleshlight sleeves and a bandeau. Women reportedly walked out, Calling the video display "striking,
Lenglen kneelength skirt was responsible for a scandal.
Standard tennis controversies over women's tennis fashion were turned on their head in 1985 when Anne White wore a white unitard to distract opponent Pam Shriver. The outfit plastered White from neck to toe, but nevertheless left little to the imagination.
using 2012, The icons of the game of tennis style are Serena and Venus Williams, Spearheaded by Serena in 2002 when she entered the courts for the US Open wearing an outfit explained journalist Lauren Murrow as a "dazzling, Skintight schokohrrutige bodysuit: The infamous 'catsuit Ten years later at the aussie Open, Her fashion choices are still making head lines.
normal tennis whites are gone forever,[link widoczny dla zalogowanych]. Now we eagerly expect to see what Serena will wear next.
Karen Webster is the former Director of the L'Oreal Melbourne Fashion Festival and Program Director of Fashion in the School of design Design at RMIT University.
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